- Relationship Banking
- A strategy used by banks to enhance their profitability. They accomplish this by cross-selling financial products and services to strengthen their relationships with customers and increase customer loyalty. Relationship banking involves offering customers a broad array of financial products and services that go beyond simple checking and savings accounts.
In addition to these two basic products, relationship-banking products may include certificates of deposit, safe deposit boxes, insurance, investments, credit cards, loans and business services (e.g., credit card processing). They may also include specialized financial products designed for specific demographics, such as students, seniors or the wealthy.
Customers may be able to take advantage of banks' desire to develop relationship banking to obtain more favorable terms or treatment with regard to some banking products as well as to obtain a higher level of customer service. However, federal anti-tying laws established by the Bank Holding Company Act Amendments of 1970 prevent banks from making the provision of one product or service contingent on another (with some exceptions).
Investment dictionary. Academic. 2012.
Look at other dictionaries:
Relationship Banking — Bei Relationship Banking (auch: feste Kunde Bank Beziehung) handelt es sich um eine Verbindung zwischen einer Hausbank und einem Kunden, die über die Ausführung von einfachen, anonymen Finanztransaktionen hinausgeht. Die Bank gewinnt dabei… … Deutsch Wikipedia
relationship banking — The establishment of a long term relationship between a bank and its corporate customers. The main advantage is that it enables the bank to develop in depth knowledge of a company s business, which improves its ability to make informed decisions… … Accounting dictionary
relationship banking — The establishment of a long term relationship between a bank and its customers. The main advantage is that it enables the bank to develop in depth knowledge of a customer s business, which improves its ability to make informed decisions regarding … Big dictionary of business and management
Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… … Wikipedia
Relationship based pricing — (RBP) is a new concept that is emerging in the banking industry. RBP is essentially a pricing and billing framework that helps banks cut through their product silos and enable customer centric pricing. Currently, due to limitations of existing… … Wikipedia
Banking in the Jacksonian Era — The Second Bank of the United States opened in January 1817, six years after the First Bank of the United States lost its charter. The Second Bank of the United States was headquartered in Carpenter’s Hall, Philadelphia, the same as the First… … Wikipedia
Islamic banking — Banking A series on Financial services … Wikipedia
Fractional reserve banking — Banking A series on Financial services … Wikipedia
Mobile banking — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softw … Wikipedia
New York State Banking Department — Past NY Banking Superintendents Superintendent Appointment Date Daniel B. St. John April 15, 1851 Marius Schoonmaker April 4, 1854 James M. Cook January 30, 1856 Henry H. Van Dyck April 16, 1861 Edward Hand (banking) August 9, 1865 Emerson W. K … Wikipedia